Get the Ultimate
Homepage Masterclass
from a web copy master
In 46 minutes, get a clear, proven guide to structuring the trickiest (but most important) webpage — across different industries
Plucked straight outta CopyTribe, my $5K mentorship program that has trained 500+ freelancers to date
51
REAL HOMEPAGE
EXAMPLES
12
PRACTICAL TEMPLATES
AND FRAMEWORKS
0
FLUFF
OR RAMBLING 😉
After watching
The Ultimate Homepage Masterclass,
you'll know:
- The 5 essential building blocks of a homepage
- The 9 questions your reader is asking (and why you need to know them)
- What eyebrow copy is — and how to use it
- The value of a hierarchical conversation (and what that even means)
- The 6 most common homepage sections — and when to use each
- The ideal — and most intuitive — wireframe structure (for every Homepage section)
- When to go short — or long — in each section
- When to skip the Pain section entirely
PLUS, you'll learn:
- Why you should include a Process section only for certain websites
- What a process section should accomplish
- How to leverage case studies on your homepage
- 2 approaches to the final section on any homepage — and which to use when
- How to effectively outline a homepage
- The 3 questions an outline should answer (and why it matters)
- 2 main reasons why outlining is the most important step (and 1 bonus reason)
- How to use the Law of Symmetry in your web copy
- Why you need to make your web copy “parallel”
- The why behind 5 different hero sections (with takeaways)
You'll also walk away with:
- A plug-and-play outline of the classic homepage
- 51 examples to look at for guidance and inspo
- 4 homepage outline format examples
- A homepage analysis video by Michal
Hear from copywriters who studied web copy
in CopyTribe 👇
Jennie Hawkins jenniehawkins.com
"Even with 3 years of experience,
I was learning new things"
I was hesitant to sign up because I’d taken other courses in the past — and I had 3 years of experience as a copywriter. But I specialize in web copy and I love Michal’s work, so I was keen to see how she approaches projects in terms of process, strategy, and research.
Michal is clear, concise and easy to understand. Even when I was already familiar with the topic, I still found myself learning because the information and examples are presented differently.
Chani Pollins
Chanipollins.com
“It saved me 3-4 years of heartache”
This course is worth every penny.
I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding. CopyTribe saves me heartache every day — I know I'm doing it right. No more second-guessing!
Judith Hyams
Copywriter
“I feel secure in my copywriting ability now”
As a newbie copywriter (and longtime freelance journalist), I had felt stuck: I’d taken some copy courses and had significant writing experience, but still felt pretty unsure about everything. CopyTribe was the perfect combination of copy skills & business, plus the accountability to make sure I stuck with it.
The program was very intense work — but it was absolutely worth it. I feel very secure in my copywriting knowledge and ability now, and much less overwhelmed. I’ve learned so much and have awesome resources on my fingertips.
Yitzi Smith
Copywriter
“I feel prepared and confident”
As a newcomer to copywriting, I wanted to understand more about it — and how to build a copywriting business. Now, after CopyTribe, I feel prepared and confident to do exactly that.
Each module covers foundational concepts, especially the web copy module. The clarity is excellent, with continual review of concepts — plus examples — so you don’t feel overwhelmed.
I’ve gained so much from the program, and I know I have support for any future copy questions that might come up.
“So...what will I get in the
Ultimate Homepage Masterclass?”
✔ ANTI-BORING, 46-minute masterclass video covering the fundamentals of every homepage section — to serve as the foundation of any web copywriting you’ll ever do
✔ VISUAL-HEAVY 91-page slide deck for easy reference, featuring 51 homepage examples (linked to the live pages!)
✔ RIDICULOUSLY USEFUL Homepage Copy cheatsheet: an at-a-glance homepage outline for easy reference in the middle of a project. So you never have to start from scratch...and you never need to face Blank-Page Syndrome
✔ LIFETIME ACCESS so you can review on your own time (read: SUPER relevant client project just materialized, and you need a refresher ASAP)
“Who are you, anyway?”
Hiiiii! I’m Michal — conversion copywriter, speaker, and mentor who’s spent the last 10 years writing copy for hundreds of clients across all types of projects.
Today, I run a boutique agency that helps SaaS + B2B tech brands replace yawn-inducing website copy with data-driven messaging that’s crisp, conversational, and impossible to ignore.
I’m also the founder of CopyTribe, an intensive online university that’s trained 500+ freelancers to date.
Along the way, I’ve learned the skills and mindset tools to build a business that attracts clients who pay $3500 for a day of copywriting…happily.
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“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."
— Justin Blackman, Brand voice expert
"Once you try a resource from Michal, it's hard for anyone else to match up."
Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying.
(Yes, world-renowned pros, I'm looking at you.)
It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.
— C.S. Teitelbaum, CSTCopy.com
This masterclass if for you if:
- You write a lot of homepages, and feel Imposter Syndrome and
Blank-Page Syndrome way too often 🙈
- You find homepages maddening because it's hard to know where to start — with so many different avatars, there's no clear focus 😬
- You've seen homepage resources out there, but they're long, complicated, and hard to sit through 😩
Avoid the googling and the guessing
Get a proven roadmap for homepage copy
in 46 (interesting!) minutes.
and never get stuck on a homepage again